Crafting products to accentuate design thinking and prototyping
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Huge Café digital and in-store experience

Your phone adapts to you, not the other way around

HUGE CAFÉ DIGITAL AND IN-STORE EXPERIENCE

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INTRODUCTION

Both a gathering spot and R&D lab by HUGE inc.

HUGE inc. rolled out a variety of retail concepts including physical retail and e-commerce. Huge identified a real need and opportunity for a differentiated café experience in Midtown, Atlanta. So the company opened a café in September 2015.

I was the product lead and designed ordering ahead journey map, order-ahead mobile app development, café Apple Watch app & iPad companion app and branding design mockup.

maps

DIGITAL EXPERIENCE EXPLORATIONS

Ordering ahead journey map

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Proximity variables

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Order-ahead Consumer Mobile App Development
Huge ATL delivers the design and development of a consumer-facing mobile app that facilitates the ordering & payment of Café menu & merchandise items before or while user is en-route to Café. The order-ahead mobile app consists of three (3) primary features:

  • User Profile: saves relevant user data including; favorite menu/merch’ items & Apple Pay or Stripe profile
  • Ordering: enables users to review, select, & save menu/merch’ items for purchasing
  • Purchasing: processes credit card payments to complete orders (Apple Pay or Stripe – Huge will not store cc info in any of our databases)

The order-ahead mobile app integrates directly with the Clover POS to facilitate in-store order production and fulfillment.

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Café Apple Watch app & iPad companion app
We also delivered the design and development of an in-store Apple Watch app as well as an iPad companion app for the purposes of digitally facilitating café staff receipt, production, & fulfillment of orders placed via the Order-ahead Consumer Mobile App. Primary features include:

  • Notification of new order
  • Prioritize order queue based on algorithm of location proximity & time of order
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BRANDING AND PACKAGE

Branding and package design

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Store space and design

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